Strategic analysis paper Research Example | Topics and Well Written Essays - 1250 words

Strategic analysis - Research Paper Example In 1928, the General Mills acquired other companies due to its fast growth. The companies that were involved in the merger included the Wichita Mill and Elevator Company. Between the years 1929 and 2004, the General Mills was involved in several other mergers (Brucato 2012). The main aim of the mergers was to enable the company to produce high quality products that would be acceptable in the market. For example, in the year 1965, the General Mills bought Rainbow Crafts, which was the manufacturer of Play-DOH. This buying of the company benefited General Mills since it played a big role in reducing the costs of production in the company and also the revenue that the company got from it transactions increased drastically. Merging of companies has a great advantage to the companies involved in the merger (Doz and Hamel 1998). The company sells different food products in several brands in the world market. These include brands such as Betty Crocker, Yoplait, Colombo, Trix and Lucky Charm s to mention a few. Since the year 2004, the General Mills Company has produced products of high quality but their main market has been the wealthy that are conscious with their health. In 2012, the company was ranked among America’s largest corporations. The company was also ranked as the third-largest consumer products company in the United States of America. The purpose of studying the General Mills was to understand in great depth its current financial situation and also its current position among the words’ food producing companies so that a strategy and action can be taken to improve the quality of the products it produces. This would also help to trigger its rise in the ranking of food producing companies worldwide. During the study, the possible big competitors to the company were also examined. The study looks at the strengths of the company, its weaknesses, opportunities and threats that it might be facing since its foundation. The threats that the General Mi lls experiences in other words are also the problems that the company faces. The study therefore helped to come up with the solutions to the problems. General Mills, Inc just like several other food producing companies has strengths and weaknesses that must first look at and considered so that the company can be successful and be at par with other food producing companies in the United States and in the world (Brucato 2012). There are also opportunities that have come up in the company recently as a result of its success and production of quality products. Despite all these strengths and opportunities, there exist several threats that are a great problem in the development of the company (Dess, Gregory, Lumpkin and Taylor 2005). The threats have negative impacts such as causing losses in the company. Among the strengths of the company, one is that the company has ready availability of resources that is important in the production of its products. This helps it to be consistent in it s production thus having a constant and a wide market for its goods. The other strength of the company is that it has good and fast transportation system for its finished products. General Mills has wide market worldwide and within the US. Therefore it has several aircrafts that are efficient in the exportation of the perishable food products to other countries. The other strength of the company is the availability of a ready market for its products. The company is ranked as the third largest food