Marketing Mix Essay Example | Topics and Well Written Essays - 250 words

Marketing Mix - Essay Example McDonalds has a well-established advertising setup in various media like print, TV, internet, etc. Using these media to promote the low fat blueberry muffin would be prudent. TG 1: The office goers are perennially facing a crunch of time and they find it difficult to squeeze in time for fitness regimes. Taking into account this fact a promotion in print media stating â€Å"Did you do your 30 min workout this morning?† would leave them with a leading question. Follow this up with â€Å"If not? No problem, McDonalds can help!† Mentioning the benefits of having blueberry hence coaxing them to try low fat blueberry muffin, mention you can at least take care of your body by eating healthy. Similar radio and email campaigns can run parallel to the print. TG 2: The women in the age group of 20-45 years constantly strive to eat food with fewer calories so that they can get slim or stay that way. Billboards saying â€Å"At McDonalds you can keep those extra calories away† Low fat blueberry muffins are a perfect dessert option for those with a sweet